Create the executive summary for the plan

Assignment Help Marketing Management
Reference no: EM131174701

Assignment "Marketing Plan/Executive Summary"

• Marketing Plan/Executive Summary

Review the readings and lectures for this week.

Create the Executive Summary portion of the Marketing Communications Plan using the business and information presented in the case study along with all of the previous submissions. Meet the following requirements:

• In 750 - 1250 words, create the Executive Summary for the plan.

• Ensure that all changes and updates have been made to the previous sections of the plan.

• Adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.

The requirements below must be met for your paper to be accepted and graded:

• Use font size 12 and 1" margins.

• Include cover page and reference page.

• At least 80% of your paper must be original content/writing.

• No more than 20% of your content/information may come from references.

• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.

• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

Reference no: EM131174701

Questions Cloud

Determine two strategies that hershey is actually pursuing : Go to the www.hersheycompany.com website and click on Newsroom. Read through the most recent 10 press releases. Determine two strategies that Hershey is actually pursuing. Give some pros and cons of those two new Hershey strategies.
Draw a graph that models the swimmer''s depth : Draw a graph that models the swimmer's depth below the water's surface over time.
Describe some of the best practices that could be adopted : Describe some of the 'best practices' that could be adopted by a company to enable its employees to assist the company in its quest to thrive in today's competitive marketplace.
How large should weis dividend payout ratio be next year : The firm's debt ratio is currently 45%.- According to the residual distribution model , how large should Wei's dividend payout ratio be next year?
Create the executive summary for the plan : Create the Executive Summary portion of the Marketing Communications Plan using the business and information presented in the case study along with all of the previous submissions. Meet the following requirements: In 750 - 1250 words, create the E..
Purchase comprehensive or liability insurance : For example, if 14 out of every 100 drivers or 14 percent of drivers within your neighborhood have had a collision with deer during the past year, would you purchase comprehensive or liability insurance on your car? Be sure to explain your reasoni..
Discuss the pressures for local responsiveness faced : Discuss the pressures for local responsiveness and global standardization faced by each firm. Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?
What is the firms roa : what is the firm's ROA?-  A firm has a profit margin of 16 percent on sales of $26,000,000. - The firm also has debt of $5,500,000.
What is market structure for wireless handset manufacturers : What is the market structure for wireless handset manufacturers? What pricing strategies do wireless phone handset manufacturers use? How do wireless phone makers attempt to differentiate their handset offerings?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd