Create the customer journey mapping

Assignment Help Marketing Management

Reference no: EM133222784

Assignment:

The intent of Milestone 2 is to have a very rough draft of your final Term Project. The file has to be a Power Point or Google Slides presentation.

A typical agenda includes:

Company Overview
Indication of a customer experience issue or opportunity. Do the company financials reports indicate that there is a problem or opportunity?
Recommended CX Strategic Plan
Customer Understanding - enlightenment through Insights and Comprehension
Customer Journey Map - select a challenge and create the Customer journey mapping
Design - structured design based on the Customer Journey Mapping to enable customer-driven innovation
Delivery - structured delivery method to match the design
Measurement - performance-driven metric and measurement to be used
Culture - organizational adoption and accountability
Governance - how will it all work together
Recommendation with financial or strategic impact
Summary

Reference no: EM133222784

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