Reference no: EM131971535

Question: 1. Pick a company to research. Make sure that it is large enough to have enough data to make it easy to research. It is desired that this company should have a reasonable use of Internet/e-commerce technologies in its operations.

• Do some background research on the company you chose. Their past and their present, when did they start incorporating e-business elements? Are they Using e-commerce in any aspect of their operations? When did they start and what exactly are the e-commerce elements? Are they using e-procurement, e-marketing, online purchasing, online customer service, order tracking?

2. Research your selected company to determine the past, present, and likely future of the industry and the company's track record with that industry. Use the different models like SWOT, PEST, Porters model to understand the market environment.

• Analyze the industry using one or more of the analysis tools mentioned above.

3. Create the appropriate strategy framework keeping in view its Value Network. Detail out the specific activities that would be undertaken in context of its digital business framework.

• Choose the appropriate strategy used in your chosen company, is it differentiation, cost leadership or outpacing strategy? Draw a value chain to highlight the specific activities that will add value to your product or service ( Ch4), you can also do a value process framework (Ch8).

• You may also refer to (ch9) to make important decisions regarding the strategy of your company regarding some important matters, separation or integration, make or buy.

4. Create the implementation plan. Identify the activities to be undertaken. List the possible risks and possible measures to address them.

• Refer to (Ch13) for your implementation plan and apply it to your chosen company in details.