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Comprehension
Cool Clothes is a textile company that is planning to create technologically advanced clothes which are resistant to dirt and spots caused by spills (ketchup, paint, oil, etc.).
The basis for this change was an insight that the company uncovered from their customer interviews. The insight highlighted that customers are willing to pay 20% more for clothes that are resistant to dirt and spills and would prefer such clothes over other branded alternatives, which do not possess those properties. Furthermore, consumers were driven by the awareness of the negative impact of fast fashion on the environment.
This change that they may undertake will transform the company from a fun clothes brand to that of a tech-savvy fun brand.
Which change driver or change drivers may have caused this company to change?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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