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Create target market for professional event planning

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Reference no: EM133247662

1. Create target market for a Professional Event Planning company that do weddings, conventions and seminars, cultural productions, concerts, sporting events for a powerpoint presentation.

2. Offer accurate information about the specific products and services that will interest the present and future customers of a Professional Event Planning company that do weddings, conventions and seminars, cultural productions, concerts, sporting events for a powerpoint presentation.

The following must be taken into consideration when answering the questions:

DEVELOP MARKETING STRATEGIES

The target market for the business is evaluated as a basis for marketing strategies.

DETERMINE A MARKETING MIX FOR THE BUSINESS

Product mix, volumes and pricing are balanced to optimize sales and profit.

Customer needs and preferences are considered in determining the marketing mix.

The costs and benefits of using different distribution channels and providing different levels of customer service are evaluated.

Promotional activities are determined to suit the target market.

Reference no: EM133247662

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