Create sustainable competitive advantage

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1. Leonard Berry suggests that companies delivering great service as a differentiator may create a sustainable competitive advantage. Using Amazon as an example, name at least four problems some companies may face in trying to create that advantage.

2. Amazon invests in predictive algorithms to assist its customers in finding products they may be interested in. What are some concerns Amazon should look out for as it improves its search and recommendation tools?

Reference no: EM132215339

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