Create strategies to assess the environment

Assignment Help Marketing Management

Reference no: EM131390602 , Length: word count:400

Use the same publicly traded organization that you selected for complete this discussion.

Discussion - Strategic planning and management is a leading management tool. The tasks in the strategic management process include:

Set a mission or vision.
Create strategies to assess the environment.
Appraise company capability.
Craft future strategies.
Implement the strategy.
Evaluate and control the strategy.

Using your selected organization and industry, provide a brief analysis on how effective the management has been aligning each of the above processes.

Your discussion post should be a minimum of 400 words and incorporate at least two scholarly reference along with citations from one of the required readings.

Readings -Use your textbook, Crafting and Executing Strategy, to read the following:

Chapter 1, "What Is Strategy and Why Is It Important?"

Chapter 2, "Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy."

Collis and Rukstad's 2008 article, "Can You Say What Your Strategy Is?," in Harvard Business Review, volume 86, issue 4, pages 82-90.

Porter's 1996 article, "What Is Strategy?," in Harvard Business Review, volume 74, issue 6, pages 61-78.

Multimedia - Suggested Video

In the following optional video, Michael Porter explains strategy: Leaders in London (Producer). (2009). What is strategy? [You TubeVideo].

The Discussion must be within a different industry than the company you used in the past. Suggested Topic: SMART PHONES or TV APPLIANCES Industry.

Reference no: EM131390602

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Create strategies to assess the environment : Discussion - Strategic planning and management is a leading management tool. The tasks in the strategic management process include: Set a mission or vision and Create strategies to assess the environment

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inf1390602

2/16/2017 5:00:14 AM

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2/11/2017 12:40:03 AM

Use the same publicly traded organization that you selected for this unit's assignment to complete this discussion. Reminder: The Discussion must be within a different industry than the company you used in the past. Suggested Topic: SMART PHONES or TV APPLIANCES Industry. Your discussion post should be a minimum of 400 words and incorporate at least two scholarly reference along with citations from one of the required readings. Read all posts and respond to at least two other learners. Your responses must be at least 100 (minimum) words in length and strive to extend the dialogue and analyses with related content. Strategic Management Processes - APA Style and Format. Can used Tables or graphics (Proper Credits APA).

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