Create specific client marketing profiles

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Question: A wholesale distributor wants to understand the purchasing profiles of its clients. If a finite set of distinct profiles were defined, then a marketing strategy could be designed specifically for each set of similar clients. The company has compiled a data set that includes annual client spending on diverse product categories. You have been tasked with analyzing the data to determine what patterns emerge and how these patterns can be used to create specific client marketing profiles. Use k-means clustering to explore and analyze the data set by using only the quantitative

Reference no: EM133482248

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