Reference no: EM133234715
Task - Create Short- and Long-Term DSS-Based Strategies
Scenario
Assume you are the CIO of a large company (such as a financial institution, a national fast-food franchise, a mobile phone service provider, or a sizeable Internet-based company) that is going through some industry changes (for example, fiscal or regulatory changes, new competition, new market forces, or changing technologies). Executives want to fully understand your customers to increase revenue growth from existing customers and acquire new customers.
Executives believe that by understanding your customers' demographics, spending habits, credit scores, and financial information, among other things, you can provide better customer service, market your products more effectively, create new products, and retain your customers.
Numerous technologies, solutions, and processes are available to help you obtain this information. Many new technologies, such as cloud computing, SaaS, mobile BI, and Big Data, have emerged in recent years.
Executive leaders have asked you to create short- and long-term strategies for implementing a set of DSS, BA, and AI solutions to achieve your goal of achieving a comprehensive view of your customers.
To finish this assignment, fictitious assumptions and details may be assumed or created. You may use application cases and examples from the textbook and elsewhere to supplement your discussions and examples.
Start planning a 4-professionally written document in which you:
1. Explain, using examples, how your comprehensive view of customer data can help your company solve three business problems.
2. Construct a justifiable short- and long-term strategy to achieve your goal of achieving a comprehensive view of customer data.
3. Explain, using examples, how you intend to use three implementation technologies to achieve the objectives of your short- and long-term strategies.
4. At least three credible, relevant, and appropriate sources should be used to back up your writing.
5. Cite each source on your list at least once in your assignment.
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