Create segmentation-targeting and positioning strategy

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Reference no: EM1393056

Place yourself in the position of the entrepreneur who is creating the new product to introduce into market. Briefly explain the product. Then create segmentation, targeting, and positioning strategy for marketing new product. Make sure to explain:

a. The overall strategy
b. Characteristics of the target market
c. Why that target market is attractive
d. The positioning strategy

Give justifications, in form of research, for decisions and incorporate at least three references to suitable sources outside of course and its required readings/ media.

Reference no: EM1393056

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