Reference no: EM131299357 , Length: word count : 1000
Create segmentation, targeting and positioning strategies for new, fictitious product that falls within the organisation and brand identified. For this Assignment, include the following:
• Produce a graphic representation of your segmentation strategy for your new, fictitious product. Include any niche or subgroups in your graphic depiction that you think might be effective. Also include in your graphic representation a brief summation of the needs of each segment.
• In addition to this graphic depiction, write a 1,000-word paper that outlines strategies for creating or increasing brand equity for your branded product. Include:
- One strategy for targeting marketing efforts to each segment
- One strategy for positioning your product for each segment
• For each of the strategies, explain why they would be effective. Include specific examples and appropriate citations/support from the literature for your findings.
• Be sure to include specific examples and support your postings with evidence from the Readings and other current literature from the UoRL Library and other credible sources. Consult the Harvard Referencing Style Guide for proper citation and referencing information.
• I chose KFC in Dubai as the case study and the new fictitious product is Kentucky grilled Fish.
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Describe national trends that will affect the brand
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Write c program that calculates and prints average of grades
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Do you think that one outside member is enough
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Draw blood from the arm for a full set of blood tests
: Minimal risk? You are a member of your college's institutional review board. You must decide whether several research proposals qualify for less rigorous review because they involve only minimal risk to subjects.
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Create segmentation and targeting and positioning strategies
: Create segmentation, targeting and positioning strategies for new, fictitious product that falls within the organisation and brand identified.
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Liquidity trap and insensitive investment function
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Count the number of coins in the bag and record the value
: Count the number of coins in the bag and record the value as P in Table II. (Note: an example of how Table II is supposed to look like has been provided to you at the bottom of the document.
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Decide whether you should rely on the data
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What is the rate of returns at each of the stores
: Rates versus counts. Customers returned 36 coats to Sears this holiday season, and only 12 to La Boutique Classique next door. Sears sold 1200 coats this season, while La Boutique sold 200.
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