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Sales promotion encourages 'behavior' - not just purchases!
Advertising can build brand awareness and enhance a brand's image (e.g., create knowledge, feelings, intentions) but sales promotion encourages immediate action.
For Apple
1. Create 2 - 4 sales promotion objectives for your marketing plan; these might involve traditional tactics and media or onine (social media, websites) media.
2. Provide a 1 to 2-page outline (just a basic outline) of your 'consumer sales promotion' and 'trade sales promotion'. The attached outline provides many ideas for you.
2 page outline
A business plan for a gift shop contains so many constraints and aspects to be taken into consideration before start up with something.
This assignment is based on Managerial Decision Making. Compare and contrast the theoretical and practical differences between "formal research" and "business proposals".
Generate revenue for city are under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.
The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.
Nucor Corporation- Producing Quality Steel by Stressing Sound Management Practices
Monitor and review the performance of members of a team.
Differences between scientific research and some informal research
Dilmah Ceylon Tea: Market Development in Australia.
Zara is part of a multi-national conglomerate and it is operating in many countries worldwide. There are a total number of 1770 Zara stores world wide in regions of Africa, Asia, Central America and The Caribbean, Europe, North America, and South Ame..
Market Research Report
Marketing Plan- Designing a lunchbox menu for Children
Case study:Moet Hennessy Louis Vuitton
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