Create public relations campaign for financial institution

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Reference no: EM13756363

In your group, create a public relations campaign for a financial institution that has recently received negative exposure in the media pertaining to its lack of responsiveness to those wishing to modify existing home loans. The goal of your campaign is to influence public opinion, restore credibility, and generate positive press reporting.

The campaign must be presented in the form of a 15-20-slide PowerPoint presentation and accompanied by a 750-1,050-word narrative.

Reference no: EM13756363

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