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In general, marketers can extend, adapt, and create products for global markets. After reading the "Is the Bottom of the Pyramid Really for You?" article, discuss whether product extension, adaptation, or innovation would be more effective for some of the countries discussed in the article. Support your arguments by giving some current examples (not those from the article).
You have learned that there are a lot of amazing companies throughout the world that are leading the charge in CSR and Global Citizenship
Case Study- Cincinnati Super Subs, what symptoms in this case suggest that something has gone wrong
Case: International paper: Industry and social responsibility, After reading the case, go to the International Paper website, and understand the nature of their sustainable and socially responsible marketing activities and strategies
Explain Important information about FedEx and Examine the importance of demographics and physical infrastructure
What are the different levels of market segmentation? In what ways, can a company divide a market into segments? What are the requirements for effective segmentation
Identify five potential risks for this new project, and be sure to list some negative and positive risks. Provide a detailed description of each risk and propose strategies for addressing each risk
Write a brief paragraph (in your own words) that defines the concept of both the "push channel strategy" and the "pull channel strategy.
Describe the most likely marketing channel structure for each of these consumer products: candy bars, Tupperware products, nonfiction books, new automobiles, farmers' market produce, and stereo equipment. Now construct alternative channels for the..
In Lessons 3 to 9, you explored a variety of factors influencing international business operations, many of which are on a national scale or most relevant to larger, established corporations. Now it is time to examine the relevance of internationa..
Grading of answers will be based on the identification of key issues, quality of analysis, and consistency of the problem resolution to the issues and analysis. It evaluates knowledge and comprehension; application and analysis; synthesis and evaluat..
Explain 7-Step and Branding Processes and Consider the seven-step process to assess market opportunity
Analyze components of print copy, together with important guidelines for writing print copy and Apply research for promotion planning and describe the role of an advertising agency's creative department.
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