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Create product for consumer market

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Your focus of the first assignment for the New Idea Generation project is to create new product or service for the consumer market. A company's goal is to satisfy the needs and wants of the consumer market. In marketing, we create value for customers, and we build strong customer relationships to capture value in return. As you determine your product, take time to investigate what products may already be available to the consumer.

What is the product/service?

Why did you choose to create product for the consumer market?

What are the alternatives to this product/service for the consumer?

Why do you think there is a market for this product?

What about the product provides greater value than the competition?

Provide a comprehensive list of competitors your business will face. Identify no less than 2competitors.

What products does the competition offer to the consumer?

How do you intend to differentiate your product from that of the competition?

Reference no: EM133364647

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