Create positive perceptions of global brands

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What challenges do global markets pose for brand management?

What strategies can transnational companies take to create positive perceptions of their global brands?

What strategies can transnational companies use to protect their trademarks and patents?

Reference no: EM131114692

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Create positive perceptions of global brands : What challenges do global markets pose for brand management? What strategies can transnational companies take to create positive perceptions of their global brands?
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