Create persona for mercedes watches

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Reference no: EM133343812

Case: The Mercedes Benz company has created a brand that extends across different product categories. Considering the brand extension answer the following questions: (the activity is based on one of our class lectures on Content Marketing, the advertisement link can also be found below)

Question 1: What is the brand essence of the Mercedes Brand?

Question 2: Create persona for Mercedes watches

Reference no: EM133343812

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