Create paradigm shift in the market-society and culture

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1. Discuss how brands can successfully create a paradigm shift in the market, society, and culture.

2. How much trust do and should consumers put in group and influencer reviews? How is the power of “groupthink” impacting marketing tactics today?

3. What do you see as some of the most critical consumer behavior issues today? What are the implications of these issues for companies now and for the long term?

Reference no: EM131791748

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