Create new and innovative ways for one to book travel

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Q1) Hopper appears to have a decentralized structure business. They utilize sub-organizations to better specialize their teams to the regions they service. Being a travel-related service, it would benefit them to have semi-independent locations in the areas they service. Assuming they deal with global travel, the also need a large range of employees, speaking different languages and able to help customers with personal knowledge of a vast array of locations. Each location may face different challenges and have different needs, so a decentralized structure would help achieve the flexibility required to cope with those variable factors. It does not appear to be organic or to employ a flat structure - there are clearly defined leadership roles spattered throughout the organization as necessary.

Q2) California State University Sacramento uses a centralized structure however some areas could benefit from using a decentralized structure. Areas of finance, curriculum and personnel are centralized. If their curriculum was decentralized it may better assist with meeting the needs of their student body. Hopper however uses an Organic structure. This organization fits within this as an organic structure is a flat organization that allows for more communication and interaction between employees and managers for decisions making instead of using a hierarchy approach. Their organization is comprised of team members working together in an open forum brainstorming ideas to create new and innovative ways for one to book travel.

Reference no: EM132636615

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