Create model of buyer behavior for the product

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1. Using Colgate toothpaste as your product, create a model of buyer behavior for the product. Next, create a model for an organizational buyer vs. an individual consumer.

2. Does a law that permits replacement workers undermine the intent of national labor laws and does such a law create an unfair advantage for companies, who can play hardball just to break the union?

3. Your company has developed a new product, say a TV + digital video recorder (build in). How do you determine how much more to charge for such a product over the stand-alone price? Select the pricing model and defend it?

Reference no: EM131782891

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