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1. Using Colgate toothpaste as your product, create a model of buyer behavior for the product. Next, create a model for an organizational buyer vs. an individual consumer.
2. Does a law that permits replacement workers undermine the intent of national labor laws and does such a law create an unfair advantage for companies, who can play hardball just to break the union?
3. Your company has developed a new product, say a TV + digital video recorder (build in). How do you determine how much more to charge for such a product over the stand-alone price? Select the pricing model and defend it?
A small neighborhood restaurant is staffed by a hostess, five wait staff and four cooks. The hostess seats the guests and hands out the menu which takes 3 minutes. Then a waiter takes the orders and sends them to the kitchen which takes 5 minutes on ..
What is your definition of democracy? On the whole, has technological advance increased or decreased the amount of democratic participation in modern society?
Select a product that has been introduced to the marketplace and failed. Discuss why you believe this happened and what you would do differently as a marketing director to achieve success.
Art Fleming is a design engineer with a proven track record in the field of electronic musical instruments. He recently designed a new VLSI (very large scale integrated) chip. This chip is meant to be the heart and soul of a digital sampling keyboard..
Describe the ownership, who has liability, who receives profit and at what proportion. Describe/List the process to register the business. What are the requirements to register this type of business? Who pays taxes? When are taxes paid? What are the ..
What is your plan for the safety of employees on an ongoing basis?
Consider an EOQ model with shortages having demand rate a, setup cost K, holding cost h, and shortage cost p. Alternatively, consider a POQ model with demand rate a, setup cost K
By what percentage would they have to increase sales in order to equal a 1.50% savings to purchasing expenses?
Synopsis Zipcar is a company that allows customers to share a car for a fee as small as a short cab ride. Individuals who become Zipcar members are able to reserve a vehicle with as little advance notice as 1 hour through any wireless device, unlock ..
Evaluate the most senior strategic leader in your organization using the Emotional Intelligence model outlined in Dess Exhibit 11.3. What are the leader's strengths and weaknesses relative to the areas of executive practice outlined in the model? Has..
What are the issues or challenges in constructing strategic plan ?
Discuss the various musical idioms (jazz, ragtime, and vaudeville, so forth) that fed into the growth of the American musical theatre.
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