Create mindmap of amazon european distribution strategy case

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Assignment

Create a mind-map of Amazon European Distribution Strategy case

With reference to the Case Analysis Template, Step 1, please summarize your initial perspective, recommendations & rationale to Tom Taylor.

• I'm not looking for you to individually research, analyze & solve this case in this initial submission.

• I'm also not looking for an outline or summary of the case facts although you should keep your detailed notes for reference during further discussions.

• Please approach your first pass through the case being mindful of your own assumptions.

• Your emphasis should be to apply as many of the concepts from our readings as possible for assessing non-US markets & business environments.

Case: Amazon's European Distribution Strategy by Janice Hammond.

Reference no: EM131598257

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