Create marketing program for your product

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Reference no: EM132175991

Develop an idea for a product. The product must be a good, it must be feasible (i.e. you have to be able to reasonably estimate its costs), and it must be clearly differentiated from what is currently available on the market (Make sure you research this!). Create a marketing program for your product. The marketing program must integrate the terms and theories that have been learned in the course. The paper must include the market for the product, the target segment (or segments), a competitive analysis, the 4 P’s for the marketing program, and its positioning strategy.

Reference no: EM132175991

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