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CREATE A MARKETING PLAN FOR A NEW OR EXISTING PRODUCT OR COMPANY: The goal is to develop and design a marketing plan for a selected consumer product( local or international). Students can-
i) develope the marketing plan for some already existing company or existing product, or
ii) develope the plan for a brand new product.
THE OUTLINE FOR WRITTEN REPORT
Executive summary
introduction
strategy focus and plan
SWOT analysis
Market strategy
A) product strategy
B) distribution (place) strategy
C) promotion strategy
D) pricing strategy
conclusion
the project paper should be 15-20 pages in length.
Discuss the five methods of conflict resolution discussed by DuBrin (2001). What are the pros and cons of each of the following?
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Think of two creative ideas for services to be provided by the grocery industry. Be very specific in terms of the rationale behind your approach, and the systematic procedures (e.g., questionnaire) you would use to introduce your services to the mark..
Why is it so difficult to measure leadership effectiveness. What criteria have been used to evaluate managerial effectiveness. Are some criteria more useful than others. Defend your position.
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