Create marketing plan for new or existing product

Assignment Help Operation Management

Reference no: EM132204484

CREATE A MARKETING PLAN FOR A NEW OR EXISTING PRODUCT OR COMPANY: The goal is to develop and design a marketing plan for a selected consumer product( local or international). Students can-

i) develope the marketing plan for some already existing company or existing product, or

ii) develope the plan for a brand new product.

THE OUTLINE FOR WRITTEN REPORT

Executive summary

introduction

strategy focus and plan

SWOT analysis

Market strategy

A) product strategy

B) distribution (place) strategy

C) promotion strategy

D) pricing strategy

conclusion

the project paper should be 15-20 pages in length.

Reference no: EM132204484

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