Create market segments, Is the demand in this industry

Create market segments

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Reference no: EM132555370

Question 1: Define the market.

Select a product or service that interests you.
Review information online about the industry.
Identify the potential end users (minimum of five).
Discuss how product substitution could impact market demand.

Question 2: Create market segments.

Create a table that lists each segment of end users. Be sure each segment is small and homogenous enough that the drivers of demand are consistent across the entire segment. The table should include the quantity or volume consumed by each segment.
Describe how you selected each market segment and the sources used to find the data.

Question 3: Analysis of market potential

Respond to the following questions:

Is the demand in this industry strong enough to warrant a substantial investment? Explain your answer. Provide data that supports your rationale.
Which specific market segments present the greatest opportunities? Explain your answer. Provide data that supports your rationale.

Reference no: EM132555370

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