Create market positioning statement

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Reference no: EM131742321

Learning Outcome

1. Students will appreciate how to connect design thinking, innovation, and entrepreneurship to their own career development and paths.

Introduction

For this project, students will write a Personal Business Plan (PBP) and highlight how entrepreneurship and innovation could play a role in their personal and career paths. The entrepreneurial process is at its core concerned with "the pursuit of opportunity without regard to the resources already under control." This process is as applicable to your career as it is to start a company. The goal of this assignment is to identify where you want to be and how you will get there. Do not worry about your current resources. Think entrepreneurially! Your personal business plan should include a long-term vision statement, the "external" opportunities that exist, your"Internal" (personal) strengths, and a strategy for yourself and your life over the next three to five years. In addition, please share at least one "failure" from your past and what you learned from it in terms of maximizing your potential for the future.The assignment should consist of about one page (up to 600 words) that summarizes as many of the areas below as possible, as well as the one "failure" wherever you feel it best fits. To sum up this assignment, an oral presentation will be due in week 15 in order to back up understanding and allow students a chance to justify their choices and further discuss their Personal Business Plan.

Part A: Written Report

Consider the following topic areas and questions as you work on your Personal Business Plan Report.

1. Vision and Opportunity
- What are your goals (career and/or educational) after you leave your university?
- What are your purpose, your values, and your mission? List the 3 key questions that guide your choices. These should be essential questions that serve as touchstones to direct your life and work. For instance, how can I havean impact? What do I love? What do I fear? What engages my passions? How do I want to be remembered? The answers to these questions may well change over time, but when the questions themselves are fundamental they tend to last a lifetime.
- What are the market and opportunity that align with your goals? Don't restrict yourself to matters of career or work; think more broadly about your opportunities to make a difference.

2. Marketing and Implementation Strategy

- Create your market positioning statement. This may be directed at a hypothetical employer, industry, organization, or the world at large.
- What compelling value will you offer to your employers and society?
- How will you differentiate from other UAE students? How about from the broader populace?

3. Risks and Mitigation

- What are the key milestones and checkpoints in your plan?
- How will you measure/determine if you have successfully attained these milestones? How do you define success?
- What external factors might affect your attaining success? (Positively or adversely)
- Develop contingency and risk mitigation strategies.
- Entrepreneurship is not all about personal financial gain. It concerns crafting a lifelong plan to make a positive impact on society. Character does matter. Failure is OK; unethical behavior is not. True wealth requires the creation of enduring value, which requires integrity and ethics.
- How do you plan to practice ethical principles in your daily actions?
- If you could assemble any three people to advise and mentor you, who would they be? They may be alive or dead, family or world leaders, friends or strangers. Why would you choose each? Is it their wisdom, their accomplishments, their words, their creativity, their character, their heroic deeds...........?
- Similar to popular "six-word memoir" exercise, please summarize your PBP in 6 words (e.g., "humanist engineer, global citizen, caring teacher").

Verified Expert

The paper is the related to the personal business plans related to an individual. This paper also highlights the requirement by which one can achieve the successful plans by an individual organization. This paper has been prepared in Microsoft Word Document.

Reference no: EM131742321

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Reviews

inf1742321

4/14/2018 6:21:49 AM

Excellent writer! Work complete ahead of time and followed all directions! Great writing Superior and outstanding job. He is a great writer definitely will use again. In limited words he completed what I required.

len1742321

11/29/2017 3:55:39 AM

Ethics • The student identifies how they plan to practice ethical principles in their daily actions. • The student mentions their choice of mentors in addition to justifying why they choose each. • Based on the "six-word memoir" exercises, the student summarizes their PBP in 6 words that are applicable and relevant. /20 Format • Formatting is clear, used times new roman font, size 12, spacing is 1.5. Header and footer include student name, ID, and course details. Citation and referencing must be included in an attached page. /20 Total Grade /100

len1742321

11/29/2017 3:55:29 AM

Marketing and Implementation Strategy • The student has created their market positioning statement, directed at a hypothetical employer, industry, organization, or the world at large. • The student clearly describes the compelling value that they will offer to their potential employers and society. • The student defines how they will differentiate from other UAE students or from the broader populace. /20 Risks and Mitigation • The student clearly identifies the key milestones and checkpoints in their plan. In addition to describing how they will measure, or determine if they have successfully attained these milestones, and explain how they define success. • External factors that might affect attaining success are clearly mentioned (Positively or adversely). • The student has developed3 contingency and risk mitigation strategies. /20

len1742321

11/29/2017 3:55:21 AM

Grading Rubric Report Contents Comments Marks Awarded Vision and Opportunity • The student clearly defines at least 3 of their career and/or educational goals after graduating from HCT. • The student discusses in detail their purpose, their values, and their mission. Also, lists the 3 key questions that guide their choices. These are essential questions that serve as touchstones to direct the student’s life and work. • The student provides at least 3 examples from the current job market and opportunities available to them. This must align with the student’s goals, taking into consideration their opportunities to make a difference. /20 sorry I just saw it ,, tell me if you still can do it thanks a lot !!

len1742321

11/29/2017 3:54:50 AM

Grade Scale Unacceptable 0 – 59 Minimum requirements 60– 64 Satisfactory 65-74 Above requirements 75-84 Outstanding 85-100 Errors so significant that the work is not passing quality Significant errors, information mostly unclear or incorrect Most information is correct and well-presented, with few errors Largely free of errors, and demonstrates critical thought with well-explained coverage of all topics. Clear, well-explained, error-free work demonstrating critical thinking, with clear evidence of independent work and authentic research.

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