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Create lovemarks rather than just trademarks

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Reference no: EM132384514

1. Why does sport have such great potential to create lovemarks rather than just trademarks?

2. What is the essential element for this to happen?

3. Provide an example of a lovemark (besides the one in your textbook) and provide facts or information (sources) to prove your opinion is correct.

Files below will help you answer these questions

Attachment:- Chapter 5-Sport Ticket Sales.rar

Attachment:- Chapter 6-Customer Service and Retention.rar

Reference no: EM132384514

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