Create lasting relationships with the customers

Assignment Help Operation Management

Reference no: EM131278206

A public sector bank is currently striving to differentiate itself from the private sector banks’ which are its immediate competition. The customers at the bank complain about the employees who are not informed about each customer's account information, needs, preferences, and interaction history. The bank has been unable to cultivate more profitable relationships with the customers which has impacted its growth. The bank’s inability to proactively identify non-performing assets, has attributed to further losses. On the other hand, the private sector banks strive to gain insights in to the customer preferences which enable them to serve their customers better. As a manager of the public sector bank, elaborate on how you would use touch points such as mobile, web and social networking sites, to acquire, retain and create lasting relationships with the customers? Please answer in 1000 words.

Reference no: EM131278206

Questions Cloud

How valid are your beliefs about the human species : Start by clicking on Learn More on the image of the hand, which asks the question, “How valid are your beliefs about the human species?” Race is a universal idea that has been around as long as human societies have. Race has often been used to justi..

How does political-legal factors influence banking industry : How does Political /Legal factors influence the Banking industry? Please provide three examples. How does Physical factors influence the Banking industry? Please provide three examples. How does Technological factors influence the Banking industry? P..

Unintended repercussions-failures of broken windows theory : Research and explain the unintended repercussions/failures of the Broken Windows Theory. If you could give any advice to the administrator for OSHA, the Assistant Secretary of Labor for Occupational Safety and Health, what would it be? What signal mi..

Establishing an investment portfolio : Janet Lopez is establishing an investment portfolio that will include stock and bond funds. She has $720,000 to invest, and she does not want the portfolio to include more than 65% stocks. The average annual return for the stock fund she plans to inv..

Create lasting relationships with the customers : A public sector bank is currently striving to differentiate itself from the private sector banks’ which are its immediate competition. As a manager of the public sector bank, elaborate on how you would use touch points such as mobile, web and social ..

Examples of three vendors of backup and recovery system : What are examples of three vendors of backup and recovery systems? Compare and contrast the three systems and determine which one you would recommend if your were installing a backup and recovery system for a medium-sized business, with 3,500 employe..

What is marignal coat of prodcusing one more unit of product : The following linear programming problem. what will happen to product x4 to justify its prodctuion? what is value of surplus associated with constarint 3? what is marignal coat of prodcusing one more unit of product 3?

Defining the decision variables-objective function : An advertising campaign for a new breakfast bar will be conducted in Baltimore area and may use TV commercials, radio commercials, and newspaper commercials. If the number of TV commercials cannot exceed the number of radio commercials by more than 4..

User Account

All Pages