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Assignment - The Direct Marketing Plan
The following Course Outcome is assessed in this assignment: Create information for a direct marketing plan.
Task - A direct marketing plan can help organize the various pieces of information and guide people on tasks to be performed. While changes may take place, a plan will contain most of the needed information to implement a direct marketing campaign as part of an IMC program.
Direct marketing plan for a chosen product or use your course product. Use the template provided in Course Resources.
Access the assignment grading rubric located in the Course Resources area.
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