Create influence the relations of public with an enterprise

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Reference no: EM133304043

Assignment:

1-Which of the following statements is the MOST TRUE regarding gender representation in the media?

  • All genders are equally represented in the media.
  • bPortrayals of females are typically quite empowering, while portrayals of males are typically negative.
  • Speaking roles and roles in general are more likely to be male characters
  • Roughly 15% of television characters are transgender or nonbinary.

2-Is when a television show "teases" or seems to be leading up to a queer storyline (typically a queer romance) but in the end the romance doesn't happen. It is believed that this occurs to lure in LGBTQ+ viewers and consumers without alienating cisgender and heterosexual viewers.

  • the coming out trope
  • bury your gays
  • queerbaiting
  • queerfaking

3-According to media effects research on extramarital sex in the media, college students who view soap operas (shows with a heavy content of extramarital affairs) believed that extramarital sex is more common in the real world. This is an example of:

  • self-determination theory
  • cultivation theory
  • social comparison theory
  • affective distributional theory

4-With respect to violence in the media leading to aggressive behavior, the _____ theory suggests that violent movies and television shows provide "scripts" which viewers might later act out in ambiguous social situations.

  • modelling
  • excitation transfer
  • cognitive priming
  • desensitization

5- is a consistent enduring effort to create or shape events to influence the relations of the public with an enterprise, idea, or group; literally, it is the spread and promotion of ideas in an attempt to influence individuals.

  • yellow journalism
  • propaganda
  • misinformation
  • confirmation sentiments

6-The main reason(s) a political candidate uses advertising in a campaign is to:

  • gain name recognition
  • set the agenda for issues on which the candidate has a good record or expertise
  • frame their image
  • all of the above

7-Men and women are both allowed to age gracefully on TV and in movies; often middle-aged men and women will be portrayed with wrinkles, grey hair, and other signs of normal aging.

  • True
  • false; women are allowed to age normally but men must appear young and virile
  • false; men are allowed to age normally, but women must appear young and sexy

8-According to the research we discussed in class, which of the following is the most common representation of LGBTQ+ individuals in advertising?

  • Latino, older, working class, bisexual
  • White, male-to-female transgender, young, working-class
  • White, cisgender, male, middle-aged, gay
  • Female, cisgender, African-American, young, lesbian

Reference no: EM133304043

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