Reference no: EM133304043
Assignment:
1-Which of the following statements is the MOST TRUE regarding gender representation in the media?
- All genders are equally represented in the media.
- bPortrayals of females are typically quite empowering, while portrayals of males are typically negative.
- Speaking roles and roles in general are more likely to be male characters
- Roughly 15% of television characters are transgender or nonbinary.
2-Is when a television show "teases" or seems to be leading up to a queer storyline (typically a queer romance) but in the end the romance doesn't happen. It is believed that this occurs to lure in LGBTQ+ viewers and consumers without alienating cisgender and heterosexual viewers.
- the coming out trope
- bury your gays
- queerbaiting
- queerfaking
3-According to media effects research on extramarital sex in the media, college students who view soap operas (shows with a heavy content of extramarital affairs) believed that extramarital sex is more common in the real world. This is an example of:
- self-determination theory
- cultivation theory
- social comparison theory
- affective distributional theory
4-With respect to violence in the media leading to aggressive behavior, the _____ theory suggests that violent movies and television shows provide "scripts" which viewers might later act out in ambiguous social situations.
- modelling
- excitation transfer
- cognitive priming
- desensitization
5- is a consistent enduring effort to create or shape events to influence the relations of the public with an enterprise, idea, or group; literally, it is the spread and promotion of ideas in an attempt to influence individuals.
- yellow journalism
- propaganda
- misinformation
- confirmation sentiments
6-The main reason(s) a political candidate uses advertising in a campaign is to:
- gain name recognition
- set the agenda for issues on which the candidate has a good record or expertise
- frame their image
- all of the above
7-Men and women are both allowed to age gracefully on TV and in movies; often middle-aged men and women will be portrayed with wrinkles, grey hair, and other signs of normal aging.
- True
- false; women are allowed to age normally but men must appear young and virile
- false; men are allowed to age normally, but women must appear young and sexy
8-According to the research we discussed in class, which of the following is the most common representation of LGBTQ+ individuals in advertising?
- Latino, older, working class, bisexual
- White, male-to-female transgender, young, working-class
- White, cisgender, male, middle-aged, gay
- Female, cisgender, African-American, young, lesbian