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Create incremental revenue from new clients

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I was working on a business case at work where the ECommerce team wanted to invest in loads of technology to create incremental revenue from new clients. I was asked to prepare an objective model showing the ramp up of the initial cash outlay, on-going operational costs and of course new revenue, month by month. The most important question the executives asked me was: What is the maximum negative cash outlay? What do you think this means and why is it important?

Reference no: EM133306416

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