Create in terms of unintended problems for the firm

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(Balancing Incremental and Radical Innovation)

Pepsi have done a wonderful job of incorporating design principles into their organization, not just to redesign products but also to look at systems, processes and workflow. What can we learn from Pepsi that have successfully deployed design thinking? What is the dark side of Pepsi design thinking? What does it create in terms of unintended problems for the firm?

Reference no: EM132264599

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