Create horizontal conflict

Assignment Help Operation Management

Reference no: EM132245620

When dealing with family, it is very difficult. Needless to say, I was put in an awkward and embarrassing situation when I was told by a customer that the pasta I was supplying was already represented by another distributor. It goes without saying that my brother-in-law did not disclose all the information when asked if there were other distributors in my region. When I confronted him, again in the presence of my wife, he basically said that it was my misunderstanding and that it has always been the company’s policy to have more than one distributor to gain INTENSE DISTRIBUTION. Is the practice of having more than one distributor in one region unethical? Perhaps not, but it does create HORIZONTAL CONFLICT.

Reference no: EM132245620

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