Create for anderson hicks target market on social media

Assignment Help Marketing Management

Reference no: EM133419512

Assignment:

What ad would you create for Anderson Hicks's target market on social media?

They are not doing well on social media, how can they increase their awareness?

Please explain the points below and elaborate them.

Requirements

STEP ONE: ESTABLISH THE OBJECTIVE OF THE MESSAGE

Will the message be one-sided or two-sided? Explain the reasoning behind your choice.
Will you use positive or negative message framing? Why?
What advertising appeal is your message based on?
Why do you feel this appeal will be effective for the target customer?

STEP TWO: SELECT AN APPROPRIATE MEDIUM

Explain the creative choices behind the creation of your ad.
Why did you choose a certain visual medium?
How does the "look"-colors, style, crop, subject of visual focus (people/animals/objects/etc.)-help influence the target audience?
How does your text (or lack thereof) help influence the target audience?

STEP THREE: MAKE A MESSAGE IN A WAY THAT RESONATES WITH THE TARGET CUSTOMER

Which social media platform did you choose and why?
How did your choice of platform affect the delivery of the message?
What are the potential barriers of communication and how did you address these?
What targeting or segmentation would you use on your selected social platform to ensure this message is seen by the right people?
What research did you do to ensure your advertisement would resonate with the target market?

Reference no: EM133419512

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