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Question: A marketer's only concern is how best to create demand for a new product produced by his/her company. Improvingproduct design is not his/her responsibility.
Managing Segments and Customers V2
1. as an entrepreneur what are some important advertising channels for a small business? include examples that
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If a nonprofit hospital were planning to buy ex-pensive MRI scanning equipment (to detect tumors), who might be involved in the buying center?
You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy.
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In order to increase sales and engender customer loyalty you read that it was important to establish a strong brand in the minds of the customer through integrated marketing communications.
How should Jennifer 'qualify' the leads provided by her company and those she generates herself? How should Jennifer prioritize her qualified prospects?
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