Reference no: EM133203069 , Length: Wrod Count: 3000 words.

Assignment: Chinese Market Through Product Innovation After Covid19 Essay

Details:

This assignment requires you to produce a research proposal for your final project. Looking ahead to your final project, this will involve you conducting research and writing it up as a ‘critical paper'. During your final project you will be expected to put into practice the research and analytical skills that you have learned on the programme. The ‘critical paper' will focus on a contemporary advertising and/or branding issue, investigating this issue thoroughly by collating, critically analysing and commenting on the ideas and viewpoints of others, together with those of your own. This way, the emphasis could easily be on secondary research providing that you design and plan it carefully.

The keywords here are ‘design' and ‘planning'; this is why you will be first producing a research proposal as the assignment on this module. The research proposal is your plan. If you plan your research carefully, and you stick to your plan, then producing a good final project should be relatively straightforward.

The Research Proposal

This must be 3,000 words in length. It must focus on a topic that is directly related to your programme's subject area and relates to a contemporary issue within the field of adverting and/or branding.

This assignment assesses your ability to:

1. Identify a relevant topic using appropriate market intelligence sources;
2. Use academic sources to develop an understanding of the topic;
3. Create clear and worthwhile research questions;
4. Design research methods that can reliably provide valid answers to the research questions;
5. Consider ethical issues related to the research methods chosen.

Theme: How does Nike enhance its brand value in the Chinese market through product innovation after COVID-19?

Proposal Structure

• Title Page
• Table of contents
• Introduction
• Literature review
• Methodology
• Timetable for completion (Gantt chart)
• List of references
• Appendices

Contents of Proposal Sections

Introduction

Present the background and context of the topic using market intelligence sources.
These should demonstrate the usefulness of the planned research and identify a key research question emerging. Present a research aim and list of objectives at the end of the section..Use the introduction to show the context for your project. Show why it is worth doing the project.

Literature Review

Add a research aim that summarises the overall goal of the research.

Use academic journal articlesand other reliable sources to create a deeper understanding of the chosen topic. These sources will form your theoretical framework and identify the specific issues or variables to be researched.

Methodology

Present the research questions and the research methods that will be used to answer them. Discuss the overall plan for the research, demonstrating why each research method is appropriate for the research questions. Include detailed plans for both data collection and data analysis. Describe what data you will be collecting, including details about target population, etc quantitativeanalysis

(For quantitative analysis, list the statistical methods or proposed models.

Only for use with quantitative research methods. The literature review must include the variables used in Hypotheses. The research methods must contain ways of measuring variables used in hypotheses) state which methods you're using for each method, state the target population (e.g. which people or documents it relates to)

Timetable

Using a Gantt chart, create a detailed schedule of the work that will be done to complete your final project( 3 months)

List of References

All sources of information must be properly referenced using the Harvard system.