Reference no: EM132628804
Question a. What do you like about their approach to branding?
Question b. What recommendations would you make to improve their Brand Recognition?
Steps to Branding
Question 1: Create the BUZZ - samples, social media, press releases (pre-launch), and celebrities/influencers.
Question 2: Create additional awareness through social media exploitation. Interactive/Engaging.
Question 3: Samples, samples, samples - celebrities/influencers.
Question 4: Develop your UNIQUENESS and DIFFERENTIATION Strategy.
Question 5: Flood the market with articles, blogs, videos, power point presentations, and podcasts.
Question 6: Perform weekly competitive assessments of pricing and offers.
Question 7: Use the Power of TV and Radio.
Question 8: Manage your Online Reputation.
Question 9: Conduct a pre-launch GRAND OPENING or Launch Event.