Create at least two different types of media methods

Assignment Help Marketing Management

Reference no: EM132509321 , Length: Word count: 700

Create a minimum 700-word product strategy in Microsoft Word. Complete the following:

Question 1: Select a product strategy.

Question 2: Address at least three areas of the product lifecycle (NPI, growth, maturity, and decline).

Question 3: Create at least two different types of media methods for the product or service. One method must be print and the other must be non-print, both of which highlight your product or service. In your assignment, include 2-3 sentences about each media method (i.e., one paragraph of what you would do, but not how to do it). For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides users with a reward for each review (positive or negative) about the use/appearance/price/etc. of the product or service.

Question 4: Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

Question 5: Address three elements of the following Product and Promotion List:

Integrated marketing communication
Advertising strategy/objectives
Push and pull
Media strategy
Advertising execution
Direct marketing
Public relations/strategies
Positioning

Reference no: EM132509321

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