Create and sustain competitive advantage for survival

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Reference no: EM131750356 , Length: word count:3000

PURPOSE

The purpose of this assignment is to enhance the learner's ability to analyze organization's readiness to manage in the 21st Century Competitive Landscape, suggest and critically discuss means to create and sustain competitive advantage for survival in such scenario.

REQUIREMENT
To survive and win in a competitive environment, organization has to gain advantage over its rivals and earn profit. However, 21st century land scape is defined by significant challenges requiring constant adaptation to new circumstances.

The question is HOW?

To answer this assignment question, you have to perform the following tasks:

1. Based on your observation or interview or reading of literature about the selected organisation of your choice,
a) Identify and critically discuss at least five challenges facing the organization in managing in the new competitive landscape.
b) Analyse the techniques or approaches used by the organization to overcome the challenges.

2. As a management expert:
a) Critically discuss how the organization may create and sustain competitive advantage in the new competitive environment.
Support your answer by referring to at least 5 (five) relevant journal articles and books in organisations and Business management

Reference no: EM131750356

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Reviews

len1750356

12/5/2017 1:53:03 AM

Provide reference using the American Psychological Association (APA) format or Harvard Referencing. Marks Distribution (60%): Marking Dimension % Background of the selected organisation. 10 Discussion of FIVE challenges facing the organization in managing in the new competitive landscape. 20 Analysis of the techniques or approaches used by the organization to over the challenges. 15 Discussion on creating sustainable competitive advantage. 15 Quality of References 10 Total 60%

len1750356

12/5/2017 1:52:47 AM

This assignment accounts for 60% of the total marks for the course and shall be assessed based on the Rubrics attached. You would be given feedback on the assignment before the Final Semester Examination commences. No. % Similarity Group % of Mark Deduction 1 0 – 30 0 2 30.01 – 50 5 3 50.01 – 70 10 4 70.01 – 100 100

len1750356

12/5/2017 1:52:33 AM

6. You MUST submit a softcopy of your assignment online through LMS. 7. You can submit your assignment ONCE only in a SINGLE file. 8. Your assignment must be submitted between 9. Your assignment should be prepared individually. You should not copy another person’s assignment. You should also not plagiarise another person’s work as your own. 10. References should be latest (year 2005 onwards). 11. All answers should be typed using double space and 12-point of Times New Roman font, and uploaded in the LMS in due date. 12. Use only MS words. PDF Format will not be accepted.

len1750356

12/5/2017 1:52:26 AM

1. This assignment contains question that is set in English. 2. Answer in English. 3. Learners are to submit assignment only in MsWord (.docx) format unless specified otherwise. Please refrain from converting text / phrases into picture format such as .gif / .jpeg / print screen / etc. 4. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 5. Your assignment should be between 3,000 to 5,000 words excluding references. The number of words should be shown at the end of your assignment. Do not copy the assignment question and instructions to your answer.

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