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Create and share a copy of a marketing plan, in which you feel demonstrates your ability to position a product or service into a marketplace of your choosing.
Your marketing plan should include a description of the following:
- Market
- Product Definition
- Competitive Landscape
- Positioning
- Communications Strategies
- Packaging and Fulfillment
- Launch Strategies
- Public Relations
- Advertising
- Other Promotions
- Pricing
- Distribution
- Vertical Markets/Segments
- International
- Success Metrics
- Schedule
Why is marketing research important to the development of a marketing strategy? Provide a specific example.
Cite any outside sources. For additional information on how to properly cite your sources, check out the Reference and Citation Generator resource in the Center for Writing Excellence.
Provide two examples of APA citations - one to cite a web reference, and one to cite a book or journal.
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