Create and implement marketing plan

Assignment Help Business Management

Reference no: EM132885881

Before a business can effectively create and implement a marketing plan, it must first determine its target market. No matter how amazing the product, good, or service may be, not everyone is a potential customer! In this assignment you will consider a new product and then define the market you would target with your marketing efforts.

Your Task

Select one of the following products, goods, or services as the basis for your written assignment:

An energy drink that uses all natural ingredients to boost energy levels and metabolism. This drink eliminates all of the harmful side effects that competitors' products have.

An "intelligent" home system that monitors the residents' movements through the house and sends information to family members, caregivers, and medical providers. For example, handrails on the stairs contain heart rate monitors.

A wireless virtual-reality headset that allows the user to experience 3D virtual reality programs including travel and games.

A "smart bed" that monitors each partner individually and makes adjustments on its own to keep people sleeping soundly. As sleeping positions change throughout the night, the bed self-adjusts to optimize the sleep surface and comfort level.

A chain of luxury hotels that offer luxury on-site pet accommodations for their guests' dogs and cats. Pets can receive massages, pedicures, chef-prepared gourmet meals, and outings to local parks, beaches, and lakes.

For the product or service you chose, prepare a Target Market Report that includes the following information:

Identify the customer need(s) that the product/service addresses. This should include who the product/service is designed for, the unique features of the product/service, and who would you want your customers to be.

Separate the large market you identified into smaller segments. After creating these smaller subgroups, determine which ones you believe would be the most profitable or productive to target.

Create a profile of your target segments as described in your text.

Now that you have identified a market segment to target, is it large enough to sustain the product/service in both the long and short term?

Reference no: EM132885881

Questions Cloud

Just in time production or lean production : Why was there a need to implement JIT/Lean processes? Describe how methods were applied to the specific company, product or service.

How media is killing sports industry : What do you think the relevance of these two articles is to your field from a financial management perspective is?

Wisdom in organizational leadership and decision-making : Discuss the role of wisdom in organizational leadership and decision-making? How does Jesus Christ embody true wisdom?

Product liability case against mower manufacturer ferrari : Does Peta have a product liability case against the mower manufacturer Ferrari for a design defect, manufacturing defect, or failure-to-warn defect?

Create and implement marketing plan : Before a business can effectively create and implement a marketing plan, it must first determine its target market.

Think about any activity of your interest : Think about any activity of your interest that you would like to analyze. What kind(s) of data would you need for your analysis?

Evaluate business-level strategy : Evaluate the business-level strategy of either Starbucks or Lockheed Martin to determine whether you believe the strategy

Liaison role between employees and the organization : In what ways can an anonymous, Internet-enabled database be useful to any organization concerned about not just its performance, but also employee welfare?

Respectful memo explaining impact of advertising : Write a respectful memo explaining the impact of their advertising and asking them to cease doing so.

User Account

All Pages