Create and distribute an online survey

Assignment Help Management Information Sys

Reference no: EM131507554

Create and distribute an online survey about how people use and process information to choose among alternative brands when they are looking for a consumer product. (e.g., furniture, clothing, household appliances).

After selecting a product, determine the appropriate questions to build your survey.

For example, you may consider asking how the consumers weigh the importance of specific product attributes such as price, brand name, packaging, ingredients, manufacturing location or practices. Use Survey Monkey or another online survey format to conduct the survey.

Consider the appropriate sample size. Attempt to get at least 30 responses. Write up the results, including a sample size analysis, and include the formats you used for both stages of the research.

Reference no: EM131507554

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