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Create and capture value from global expansion

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Reference no: EM132915158

1) Toyota customers have a wide range of preferences. Some prefer the fuel economy of a hybrid (Prius), some prefer a family van (Odyssey), and others may prefer a large SUV (Highlander). This is an example of:

a. mass customization
b. differences in willingness to pay
c. horizontal differentiation
d. segmentation
e. vertical differentiation

2) To create and capture value from global expansion, an organization needs a global strategy that:

a. leverages or builds on the organization's home-market competitive advantage in new countries or geographic regions.
b. minimizes costs across the countries or economic regions that it competes in.
c. ignores differences across geographic markets.
d. involves entry only into geographic markets that are the same as the organization's home-market

3) Competitive advantage refers to:

a. occurs when a firm's range of activities (i.e., production, finance, marketing, logistics, etc.) act in harmony as a set of integrated choices.
b. refers to intra-industry competition.
c. All of the answers are correct.
d. refers to how a firm does something unique to added value.

4) An organization that aims to differentiate products and services across country markets is following what kind of strategy?

a. Global
b. Transitional
c. International
d. Multinational

Reference no: EM132915158

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