Create and administer a survey of potential customers

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Consider that you just got your dream job as a marketing research manager of a small company. Your first duty is to create and administer a survey of potential customers. Your new company wants the survey done as soon as possible. About 75% of the way through the research, you find that many of the respondents are confused about a few of your questions. In effect, you also find that their answers to these questions are useless. The questions that they are confused about are not that important in your opinion. You know that if you tell your boss your error, you will most likely lose your job. Do you admit your costly mistake to the company or do you analyze the data and prepare your presentation based on the data you have?

Reference no: EM131007165

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