Create an internal digital marketing campaign

Assignment Help Management Theories

Reference no: EM132815941

BSBSUS511 Develop workplace policies and procedures for sustainability - Greenwich Management College

Task - Prepare workplace sustainability policies

You have been employed by the company outlined in the Case Study Scenario (Appendix 1) to develop workplace policies and procedures for sustainability with the goal to create an Internal Digital Marketing Campaign for the organisation

This task comprises of the following assessment methods:

o Product-based
o Direct observation of Role-Play
o Case Study
o Other (specify)

It has been designed to evaluate your ability to/competency in:

• Establish scope and objectives of workplace sustainability policies
• Gather information for development of sustainability policies
• Analyse information and consultation insights
• Develop and document sustainability policies according to organisational processes
• Present workplace sustainability policies and implementation processes to key stakeholders for review
• Incorporate implementation and continuous improvement processes into sustainability policies
• develop and implement workplace policies and procedures for sustainability on at least one occasion, including:
o implementing sustainability policy and procedures into wider organisational policies and procedures
o consulting and communicating with relevant stakeholders to generate engagement with sustainability policy development, implementation and continuous improvement.

Your assessor will be looking for demonstrated evidence of your competency in the above.

You are required to address the following:

• Task 2.1.1 Define the scope and objectives of the sustainability policy
o Scope the sustainability policy
o Participate in a briefing session with the CEO
o Recommend options for policy
• Task 2.1.2 Develop a sustainability policy
o Develop a sustainability policy
• Task 2.1.3 Policy implementation plan
o Develop a policy implementation plan
• Task 2.1.4 Review
o Ask a classmate to peer-review your work
o Document the peer-review

Complete the following activities:

Task 2 Prepare workplace sustainability policies

For this task, you are required to develop a sustainability policy for the organisation described in Appendix 1.
2.1.1 Define the scope and objectives of the sustainability policy
a) Read Appendix 1 and determine what legislative and regulatory requirements would apply to a workplace sustainability policy for the organisation(4-5).
b) Research for sustainability best practice models used by similar organisations, summarise the findings of your research (50-100 words).
c) Develop three options for the direction and focus of the policy and consider:

o the likely effectiveness
o timeframe
o sustainability as a value add for the business
o cost of implementing the option.
Use the table below to record your evaluation of each option.
Example of options may include waste management, energy savings, procurement etc...
d) Schedule a time with the trainer and assessor in week 2 of class and participate in a group briefing session with the CEO (the trainer and assessor) to discuss:
o The outcome of your evaluation (point c)
o Typical barriers to sustainability policy implementation and possible strategies to address barriers
o How cost for implementing sustainability could be reduced and value added to the company
o The process you are taking to develop the policy

2.1.2 Develop a sustainability policy

Select an option for the direction and focus of the policy based on your analysis and consultation process. Develop a sustainability policy.

Ensure that your policy clearly reflects the organisation's commitment to sustainability and use an employment life-cycle approach.
Include appropriate strategies to minimise resource use, reduce toxic/hazardous materials and chemicals.

2.1.3 Policy Implementation Plan
Develop a policy implementation plan.
The plan must include:
• Procedures to help implement the sustainability process with the goal to create an Internal Digital Marketing Campaign for the organisation
• Communication of the procedures to help implement the sustainability process
• Actions to implement strategies for continuous improvements in resource efficiency
• Actions to implement continuous improvement in the application of the policy
• A monitoring strategy to control the implementation of the policy
• A recording system to track the continuous improvement in sustainability approaches
Use the template provided below.

2.1.4 Review

Swap policies with one of your classmates. Review each other's policies and give each other constructive feedback on the structure, content, outcomes, implementation plan, performance indicators and practicality of each policy.

Discuss feedback and negotiate changes.
Summarise and record the feedback provided by the classmates and the changes that have been negotiated using the template below:

Make the required changes to your policy (2.1.2) and implementation plan (2.1.3) based on the feedback you have received and agreed with.

Please note that the trainer and assessor will check that the changes have been applied to the policy when marking your assessment.
The trainer will also validate the participation of your classmate in the peer-review in the marking sheet.

Attachment:- Develop workplace policies.rar

Reference no: EM132815941

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