Reference no: EM132301257
ASSIGNMENT TASK
You are required to create an 'innovative digital marketing plan' for a small to medium sized business of your choice.
The purpose of this digital marketing plan is to: '
Raise awareness of the business in order to create sales'.
TASK GUIDANCE
To assist you with the development of your digital marketing campaign, the following criteria should be considered:
Introduction
A suitable introduction is included stating what you are planning to discuss and what academic models or theories you plan to use to address this.
Situation Analysis
• You should use some or all of the following research models to develop your situation analysis
• SWOT
• Competitor Analysis
• PESTLE
• Porters 5 forces
• TOWS Matrix
• Market Trends
• Digital Inventory
• Content Audit
• Customer Insight
Objectives
- Where do you want to be?
- The 5 S Model
- SMART
Strategies - What marketing strategies will you develop in order to fulfil your objectives?
Target Audience - What is the customer persona?
Key Messages and Creative - What are the key messages for your campaign and what creative will you use?
7 Ps and Key Media Channels - What key marketing channels will you use?
Action - Time Line
Evaluation - Which tools will you use to analysis your campaign?
Attachment:- Social Media Plan.rar