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Question 1: Imagine you are the Director of Self Driving Car initiative at Uber. There has been a push back about this initiative both internally from the Uber Drivers and externally from general people who think they are unsafe to be on roads. Prepare a strategy that helps Uber grow and keep this initiative while managing all the stakeholders. Make sure you do a thorough analysis of the pros and cons, recommendations plan to move forward, show important stakeholders, create an implementation plan, and finally show the impact of the plan you create.
What is your perception of the product and the company? How is your perception influenced by the ubiquity of the product? Speculate on the distribution strategy
Use the information from your outline to create your Social Media Strategic Plan. Apply any recommendations and updates based on faculty feedback.
Coors Brewing Company is considering changing the design of the Coors Lite bottle. The new bottle will have a slimmer and taller type of design.
Demonstrate an understanding of the marketing mix and Explain how marketing helps business and addresses challenges in competitive markets
Explain the guiding principles for effective innovation. iscuss the recommendations that IT managers group collectively provided
Term Paper-related weekly assignment: Provide major findings of your term paper (two paragraphs). Also select any TWO articles (from WSJ, FT, NYT & The Economist) that relate to your term paper topic
Prepare a 2-3 page marketing environmental analysis that explains how the appropriate trends in the macro-environmental variables drove the creation.
Explain how the promotional tools used by an airline would differ if the target audience were (a) consumers who travel for pleasure and (b) corporate travel departments that select the airlines to be used by company employees
Explain E-marketer Communications and what are new communications techniques and capabilities
Develop your company's mission statement and company introduction. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension
Discuss implementation activities that positively impacted customer satisfaction. Describe three advantages and three disadvantages of standardizing the marketing mix worldwide
Write your answer in at least two paragraphs regarding these processes and the value propositions associated with your chosen airlines.
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