Reference no: EM132256940

Create an Athenahealth Marketing Plan. You then revise and edit your entire Marketing Plan to create a cohesive polished version. Once you have completed your final edits, you should read your Marketing Plan thoroughly to identify the most salient points and write an executive summary that highlights those points for your reader. The executive summary is more than just a summary of your Marketing Plan. It is often the first, and sometimes the only, page of the document that many will read. If the executive summary fails to capture the attention of the reader and the essence of the Marketing Plan, your efforts at creating the Marketing Plan may be wasted. Therefore, be sure to take the time to develop an interesting and compelling executive summary. Your final Marketing Plan should follow the provided outline, which is also detailed in the Marketing Plan Project Overview document in your Learning Resources. Marketing Plan Outline (10–12 pages excluding Title, Table of Contents, References, and Appendices) Title Page Table of Contents Executive Summary (1 page) Situational Analysis (2–3 pages) Marketing Plan Objectives (1–2 pages) Marketing Strategy (6–8 pages) Market potential and target market (1–2 pages) Product (1–2 pages) Promotion (1–2 pages) Branding (1–2 pages) Distribution (Place) (1–2 pages) Price (1–2 pages) Budget, Implementation, and Control (1–2 pages) References (in APA format) Appendices (if needed) General Guidance on Assignment Length: Your final Marketing Plan will typically be 10 to 12 pages in length, excluding title and reference pages. Refer to the Week 8 Project Rubric for grading elements and criteria. Your Instructor will use this rubric to evaluate your work.