Create an appropriate integrated marketing mix

Assignment Help Marketing Management

Reference no: EM13819992

Develop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:

Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
Develop an organizational mission statement, and forecast performance goals using your situational analysis.
Design a marketing strategy based upon your objectives.
Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
Develop a written summary and specific recommendations for the implementation of your plan.

Reference no: EM13819992

Questions Cloud

Utilized to assist in identifying risks : List the project team members and stakeholders (at least 4) that can be utilized to assist in identifying risks. What risk identification techniques will you utilize, and why do you believe that these will work best for your Key Assignment project..

Setting a price for a patient service : In this Discussion, examine the steps that go into setting a price for a patient service. Consider choosing a specific patient service and describe how you, as the health care manager, would set the price for this service.

Often subject to constraints or business : Business decisions are often subject to constraints or business rules to solve business problems. Excel's

Assignment on windows server : Windows server

Create an appropriate integrated marketing mix : Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting

What did you find the most interesting about the website : What did you find the most interesting about the website? Why? Name something new you learned from the information on the website.

Discuss the adjusting and closing processes : Discuss the adjusting and closing processes. How are the revenue recognition and matching principles involved? Describe the differences between the unadjusted, adjusted, and post closing trial balances.

Importance of a perceptual map for current product : Assess the importance of a Perceptual Map for current and potential product offerings in the marketplace. Suggest one (1) way in which this instrument can be used by marketers to affect better product positioning outcomes within the health care in..

Discuss the ways to improve safety of workers on night shift : Discuss three possible ways to improve the safety of workers on the night shift. Define circadian rhythm and discuss schedules of work that would allow the night hours to be covered.

User Account

All Pages