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Create an advertising campaign to promote products

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Reference no: EM133087540

Your client has just created a kimchi food selling business named Kimchi Tajuma. Kimchi Tajuma has a shop in Puchong and intends to sell its products online. The owner prepares her own recipe and takes beautiful pictures of her products. Its products are priced reasonably for the Malaysian market and it is locally sourced and made.

Kimchi Tajuma wants you to create an advertising campaign to promote its products.

Select and describe a suitable target audience for this client. Your target audience description must cover THREE (3) types of segmentation: demographic, psychographic, and behaviouristic segmentation.

Reference no: EM133087540

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