Create advertising plan before they initiate campaign

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Reference no: EM132079474

Short answer, no more than 200 words for marketing

1. Why do marketers need to create an advertising plan before they initiate a campaign?

2. List the steps in the AIDA model and explain why each step is important to marketers.

3. Which benefits of brick-and-mortar stores cannot be duplicated by the Internet channel?

Reference no: EM132079474

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